Starting Your Software Product Journey

Starting Your Software Product Journey

Software development is a rapidly expanding field, and thus requires constant focus on innovation and adoption within the industry. Continual innovation is a critical business component if independent software vendors wish to scale up over time.

But there are a number of factors that can get in the way if these companies do not plan ahead of time. If you are planning a software startup venture, then you should consider consulting organizations like Aloha Technology before doing so, in order to make all the right plans.

Here are the basic components of a long-term software business strategy:

  • Roadmap
  • Structure
  • Workflow
  • Collaboration
  • Agility
  • Execution
  • Evolution


If you are in it for the long haul, then you are going to need a clear and well-defined roadmap in order to meet your customers’ needs continually throughout your product life cycle. The goal should be to build a product that can grow and evolve. You need to establish the best available methods, figure out the development timeline and life cycle, and plan your budget accordingly.


In order to map out your development product and life cycle, you need to understand the structure of your product. You must form the right teams (more on that below) and structure them so that communication is seamless and efficient. A great idea is essential in order to launch this process, but it will amount to nothing unless the proper project management tools and processes are in place. Beware of any gaps and be open to new ideas, because there are structural changes happening in the business of independent software development on a regular basis.


One of the most important structural changes is automation. Vast sections of the tech industry are being disrupted by automated processes, and this progress is rapidly picking up speed. The goal in your workflow is to be as efficient and cost-effective as possible while meeting customer needs that will diversify over time. Arm yourself with the best automation tools possible and save money, time and other valuable resources. Make sure your workflow is as equipped as possible for continuous modernization in order to remain competitive.


When it comes to picking your staff, it is essential to make sure that all of your bases are covered. Department heads should be smart and cover a broad range of fields. Your workflow should put into place the best communication tools in order to facilitate seamless cooperation across all of your platforms. Your production chain is only as strong as your weakest link, but that link can always be strengthened through effective leadership and healthy collaboration.


With your team and workflow in place, you will need to make sure that you are working with the most agile tools available. They will need to be robust and scalable, in order to make sure that quality remains consistently high and operations run as smoothly and swiftly as possible. Companies like Aloha Technology can help you stay ahead of this.


Now that you have completed all of the prerequisite steps, it’s time to implement them. Your roadmap should be thorough and descriptive enough that everybody can understand it and it makes this part of your product’s journey as simple and error-free as possible. Also, you should create software to track your business’s progress to understand how users are reacting to your products/services. Research is essential during your product life cycle and you will need to have reliable data in order to conduct it.


If everything is properly executed, then mechanisms should be in place to allow for continuous improvement of your product. Competition is fierce and it is increasingly ubiquitous. Build your software on a solid foundation and conduct thorough research that provides the information needed in order to continuously evolve.