Many entrepreneurs find themselves in a situation of having an innovative idea that requires software development, yet, they lack the resources to deliver the innovation to the market in the timeframe that is desired. In this article, we explore how an ISV proves it’s ‘catalyst’ characteristic to bring your vision to life, in short timeframe and at affordable costs.
The entrepreneur with the needed business acumen, pragmatic mindset, and the technical background is the typical scenario with a technology startup that needs to get off the ground. To bring a viable product to the market in the timeframe that the market demands, all of the grit in the world won’t get the job done. Enter the ISV. The right ISV translates your vision for a software solution into a tangible, market-ready solution.
This subheading should not offend the entrepreneur reading this article. The best way to explain is a football team. To win the game, the coach cannot do it himself. He needs all of the team members to get the job done. By onboarding a strategic ISV, it is akin to a coach building a great football team, but instead of the process taking the entire preseason, it is practically overnight.
Below is a list of the value-add that an ISV can bring to the go-to-market strategy of your startup:
ISV partners make sure that the startup makes the most out of their initial investment in bringing their vision to life. By quenching the common pain points experienced in this phase of a company, the ISV is the support that can keep one standing in the end when many falls. Risk mitigation, process experience, development expertise, technology, and access to the talent needed for a particular product development endeavor is critical and is the service delivered by the ISV.